We want to create a world where everyone is reading their way to a better life. Research shows that reading for pleasure can promote better health and wellbeing, aids in building social connections and relationships with others and is associated with a range of factors that help increase children's life chances.

Babies and young children are sponges that soak in practically everything in their environments. It’s true! Even during story time, their minds are at work, taking in all the language they hear and lessons the characters learn.

Reading to your child — at any age — will boost their brain development, your bond, and so much more. And all it takes is a few books, motivation, and a little time.